By now, most lovers of craft beer have heard plenty about the maker of Monster energy drink, Hansen Beverage Co., initiating a trademark dispute with Rock Art Brewery, ordering it to stop selling, advertising and promoting a beer called “The Vermonster.” Additionally, the large corporation wanted the tiny brewery to compensate it for attorneys’ fees.
If you haven’t read this (because now it’s old news), you can read about it all over the place or watch the Matt and ‘The Monster” video. And you can also find the declarations that Hansen backed off, including a time line and sincere thank you from brewer/owner Matt Nadeau (you may also be interested in his video calling for support to Trademark Reform where he talks relatively kindly about the actions of Hansen.)
My reason for posting is to share the hilarious Halloween costume a Burlington, VT family created to commemorate the occasion. I send thanks to Beth and Jim for entertaining me (even if laughing that hard after my surgery wasn’t such a good idea…), and hope they don’t mind me sharing it with the world!